Every lure in your tackle box is for a certain situation and in cold water, jerkbaits shine. Bass move shallow and feed heavily during the pre-spawn period; suspending jerk baits get the nod here. As a general rule of thumb, fish with short jerks and long pauses the colder the water.
As the water warms up, speed up with a more erratic jerking cadence. In any situation, pausing and just letting the lure sit is a major triggering characteristic. Target fish on large spawning flats by positioning your boat in deeper water and casting to the shallows.
This is a clear water presentation and the lure has the benefit of calling fish from a long ways. Color can be a factor, but “match the hatch” philosophy is always a good bet for largemouth. Smallmouth, on the other hand, often responds best to bright and godly colors.
Fish on medium action 6-6 bait casting rod, rigged with a high speed reel and spool up with 8-14 pound monofilament line for best results.